How it all started

It started with a visit to a friend’s house—and a wall of smell I couldn’t un-sniff.

She had dogs. I have dogs. But walking into her place was like walking into a dog-scented fog. I asked, “Do you smell that?” She blinked. “Smell what?”

That was the moment I realized… she’d gone nose-blind.

And the scary part? Had I?

I started asking people—trusted friends, brutally honest family—and yep, turns out my home had “a smell” too. The kind that builds up slowly over the years and lingers in fabrics, carpets, and air.

I didn’t want to mask it with perfumes or chemicals. I wanted to eliminate it—at the source.

So I dove deep. I studied how odor molecules work, consulted with chemists, and with a little funding and a lot of R&D, I finally cracked it: a formula that breaks down pet odors on a molecular level. Safe, effective, and totally game-changing.

Now my home smells like home again—not like my dogs.

And yours can too.